You spend months on work worth tens of thousands, then put three photos of it on the website and move on. We turn that project into proof your sales team can put in front of the next prospect weighing up the same decision.
Turn your best customer into your best salesperson.
When you say you're good, it's marketing. When your client says it, on camera, it's proof. And buyers stopped believing written quotes years ago — a testimonial on a website could have been typed by anyone, and increasingly, it was.
When anyone can generate a testimonial, the only proof left is a real customer, on camera, in their own building, saying it themselves. That's the one thing that can't be faked, and it's the thing almost nobody in your field actually has.
We film once. You get a film for your website, cuts for sales and social, and the written versions for tenders and proposals — all built to be sent to someone who is deciding whether to trust you.
The piece that makes the case. Your website, your homepage, the first thing a serious prospect sees.
Built for LinkedIn and paid ads, where you have three seconds to earn attention.
Dropped into follow-up emails and proposals when a prospect has gone quiet.
The whole story, written. For your website, tenders and PQQs.
Sent alongside proposals and quotes, when a buyer wants something to keep.
Drops straight into your pitch deck, ready to use.
For social posts, email signatures and the proof section of your site.
You already spend serious money winning work — tenders, samples, site visits, the hours your team puts into a quote that goes nowhere.
This is the asset that sits in front of all of it. One project, filmed properly, sent to every prospect who asks whether you have done this before.
One extra won bid pays for it many times over. Everything after that is margin.
The whole point is that this isn't a project you have to manage. Here's exactly what happens, and the two small things we need from you.
A short call. You tell us about the jobs you're proudest of and the clients you have the best relationship with. We pick the one that will mean the most to the buyers you're trying to win — usually a recognisable name, a difficult brief, or a deadline you saved.
This is the bit everyone worries about, and it's rarely the problem people expect. We're not asking your customer for a favour — we're offering to make a professional film about their building, their fit-out, their launch. They keep a copy. Most people are pleased to be asked.
We write the introduction for you to send, handle the release form, and schedule everything directly with them from there.
A professional cinematographer comes to your client's site with proper cameras, lighting and audio. We direct the interview — your client just has a conversation, and we ask the questions that get the story out.
Then we film the work itself: the building, the finish, the detail. Nothing for you to prepare, and nothing for you to attend unless you'd like to.
We edit the interview into a story with a beginning, a problem and a result — not a montage of nice shots. You see the first cut, tell us what you'd change, and we do a round of revisions.
Your client sees it before anything is published. Nobody is ever surprised by how they come across.
The full-story film for your website, a short social cut, a sales-enablement cut for follow-up emails, plus the written case study, one-page PDF, sales slide and quote cards.
Full usage rights, in perpetuity. It's yours to use anywhere, for as long as you like.
Casebound comes out of four years running the commercial side of a bespoke signage and installation business — sales, client work, and the full bespoke cycle for some of the most demanding clients in the country.
So this isn't a video company guessing at how your buyers think. A camera operator sells you video. We understand why the video needs to exist — because we know exactly how a reputation-led firm wins work: by proving, beyond doubt, that you've done it brilliantly before.
If the finished film isn't something you'd be proud to send, we reshoot it. And if the interview doesn't give us a story worth telling, we'll say so before we build anything rather than dress up thin material.
We're taking on a small number of founding clients now.